Dashboard Screen
The Dashboard screen is customisable and can include the following details:
| Dashboard Screen | Description |
|---|---|
| Total Conversions | Total number of conversions (for example, purchases) |
| Total Sales | Total sales value |
| Total Sales - KartMax | The total sales or conversion value in Kartmax |
| Average Order Value (AOV) | The average value of the conversions or the orders |
| Returning Users | Registered and unregistered users who repeatedly access the website |
| First visits by Users | First visits by registered and unregistered users |
| Sales through Campaigns | Total sales through various ad campaigns on Google, Meta, Instagram, Wishlink, Bing, Criteo, YouTube, and others. |
| Sales through Direct Visits | Total sales registered through direct visits (without referral campaigns) |
| Top 10 Product conversion | List of products purchased, number of people purchasing the products, total value of the purchase |
By default, the Dashboard is set to display the data for the last 7 days. To view the data for a different time duration, you must set the time range from the Last 7 days tab on the top of the page and click Refresh.
To view the data for a custom duration, select the start date from the 7 days ago tab and the ‘end date’ from the Now tab at the top of the screen and click Refresh.
